Hyperlocal positioning
Neighborhood-specific copy, school callouts, and commute maps built from onsite interviews with leasing teams.
Roddy playbook
Marketing
Saturate every channel with eye-level storytelling
Borrowing the campaign rigor highlighted on roddyproperties.com/services and the RentGrace marketing playbook, we combine MLS syndication, paid social, and relocation partnerships to limit vacancy.
18
Average DOM
20+
Listing networks
<2 hrs
Lead response time
Key outcomes
Transparent steps lifted from the Roddy operations manual.
Omnichannel lead capture
Zillow, MLS, Furnished Finder, corporate housing, and Spanish-language funnels keep units visible to every renter profile.
Real-time analytics
Weekly reports show inquiries, showings, and price adjustments so owners can approve optimizations quickly.
Execution checklist
How we keep every step accountable
Campaign launch
- Professional photos + video walkthrough
- MLS + 20 ILS syndication
- Paid social + retargeting
Lead management
- AI + human response within 2 hours
- Agent-led tours + self-show options
- Feedback loop after each showing